From Vine to Wine, Concept to Creation

Multidisciplinary UX/UI designer
with end-to-end experience
from planning to technical execution.

UX/UI Design
User Experience

User Interface
Business Strategy

Data Analysis
Market Research

Consumer Insights
Customer Journey

Branding
Marketing Strategy

Digital Transformation
App Development

Flutter
Frontend Development

Project Management
Leadership

Entrepreneurship
Client Management

Problem Solving
User-Centered

Omnichannel
Design Thinking

Prototyping
User Testing

Communication
Hospitality

Retail
Startup

Work Work Work Work Work Work Work Work Work Work

Education Education Education Education Education Education

Awards Awards Awards Awards Awards Awards Awards Awards

Transformingbusinesschallengesintoinnovativesolutionsthroughdesign-drivenexperiences.

My professional journey spans entrepreneurship, data analytics, and consumer experience design, consistently focusing on creating meaningful connections between brands and their audiences through strategic thinking and creative execution.

Founder & CEO

OOSU SALON YEONNAM

Led comprehensive business strategy, spatial design, and customer experience optimization for a Seoul wine bar, achieving sustainable operational success through customer-centric service innovation.

Feb 2020 - Jan 2025

Global Key Account Manager

GfK Retail and Technology Korea

Managed Samsung global accounts, delivering strategic business insights through consumer behavior data analysis and market research to drive data-driven decision making.

Apr 2018 - Mar 2019

Marketing / MD Intern

Ermenegildo Zegna Korea

Analyzed luxury fashion customer journeys and omnichannel touchpoints, developing targeted marketing strategies based on high-value customer behavior insights.

Dec 2017 - Feb 2018

Buildingexpertisethroughcontinuouslearningandpracticalapplication.

My educational foundation combines theoretical business knowledge with hands-on design and technical skills, creating a unique perspective that bridges strategic thinking with creative execution and technical implementation.

UX/UI Design Course

Seoul City Digital Training Program

Comprehensive UX/UI design training covering user research, prototyping, and design thinking methodologies through systematic project-based learning.

Apr 2025 - Jul 2025

Programming Course

Korea Digital Training Bootcamp by Team Sparta

Intensive Flutter app development bootcamp focusing on bridging design and development, enhancing technical implementation skills for UX/UI design.

Oct 2024 - Feb 2025

Business Administration / Media Communication

Hankuk University Of Foreign Studies

Double major providing comprehensive foundation in business strategy, marketing, consumer behavior, and communication theory for user-centered design approach.

Mar 2012 - Dec 2017

Recognitionforinnovation,creativity,andstrategicexcellence.

Throughout my academic and early professional journey, I've been recognized for creative problem-solving, strategic thinking, and innovative approach to business challenges across various industries and platforms.

Excellence Award

SK Better World - 4th Industrial Revolution Ideas Competition

Recognized for innovative fourth industrial revolution concept, demonstrating forward-thinking approach to emerging technologies and their societal impact.

2017.07

Grand Prize

LG Electronics Styler IMC Competition

Awarded highest recognition for integrated marketing communication strategy, showcasing exceptional brand positioning and consumer engagement expertise.

2013.11

Project Planning & Execution

Korea Tourism Organization – Hanul Project

Successfully planned and executed tourism promotion project in collaboration with Korea Tourism Organization, demonstrating project management and cultural marketing expertise.

2013.06

Best Promotion Team Selection

Bausch & Lomb Korea Promotion

Selected as top promotional team for innovative marketing execution, demonstrating excellence in campaign development and brand activation.

2013.02

Finalist

Korea Economic Daily-Lanxess Better Future English Presentation Contest

Finalist recognition for English presentation on future sustainability topics, highlighting communication skills and global perspective on business challenges.

2012.08